Here you will find guidelines regarding the correct application of logos, visual elements, colors, typography, among other items. It is essential that you fully consider this content when applying any element that involves one of NDD’s brands, whether in the context of internal or external communication, digital or offline.
The combination of basic shapes and primary colors represented by the square and the circle generate new creative possibilities and inspire transformation. This mutation movement represents the essence of NDD and our willingness to create new solutions and reinvent ourselves.
In a complex world, we propose simplicity, creativity, intelligence, and world-class technology to transform and reimagine processes, as well as make the daily routine of our customers, and their customers, simpler, more resolute, and valuable.
The brand icon should be applied alone only in more limited spaces, indicative of action such as applications, thumbnails, or bookmarks.
The NDD logo presents a range of variations that fit different situations, as a brand of simple shapes and easy to read in several sizes and assorted media.
As a safety margin, the graphic reference for distance is always the letter N of the logo proportional to the application size.
Grade Segurança – Imagem
Brand architecture is an important concept for structuring the relationship between the main brand, called the parent brand (NDD), and its sub-brands that name products and services.
These definitions are fully connected to the company’s expansion strategies in the medium and long term and are essential for branding management. The brand architecture strategy is a hybrid model, divided in monolithic and endorsement.
The monolithic architecture model is used for products that are essentially technology and that are part of NDD’s core business.
The products included in this model must receive the NDD name before their conceptual name (e.g., NDD SPACE).
The endorsement architecture model provides greater autonomy to the brand regarding its positioning and visual identity, enabling horizontal expansion in specific markets and with products that are not necessarily of the company’s core business or based on technology. Secondary signature with the expression “BY NDD”.
Within the developmental thinking, our colors emerge from the idea of composition among elementary colors in the formation of secondary and advanced compositions based on the sum of their elements.
It is extremely important to pay attention to the strengths of the brand’s contrast in relation to the background colors where the logo is applied. White always on stronger and heavier tones, black preferably on a white background, or in other cases soft and pastel tones.
The brand should preferably be applied on backgrounds that are related to its color palette.