How to use the power of data to provide more personalized print solutions

July 11, 2023

The enhanced capability to monitor data through technology brings insights and the possibility of customizing solutions for each printing fleet. So, read how to use the power of data to provide more personalized print solutions.

The application of data in the routine of print providers is a crucial path to ensuring the provision of personalized solutions. According to the consulting firm Statista, the Internet of Things (IoT), Artificial Intelligence, Machine Learning, and Big Data are projected to reach 25.44 billion interconnected devices by 2030. In 2021, this number stood at 10.07 billion. 

Through the exchange of information among these devices, data analysis in favor of print management and accounting becomes simpler. It is important to highlight the uniqueness of each printing fleet when seeking specific solutions tailored to the reality of each company. This attention to detail often results in increased customer loyalty and satisfaction. 

In this context, data analysis represents significant progress, and the print provider possesses the knowledge and expertise to harness the full potential of this technology and enhance print management. That information directly contributes to finding insights and opportunities for improvement in various aspects, including: 

  • Supplies management 
  • Inventory management at the client’s site and distribution centers 
  • Consumption of supplies
  • Maintenance schedule 
  • Print counters and accounting 
  • Device events and alerts 

Which positive aspects does data analysis bring to the service provider and the customer?

Each customer has unique characteristics that print providers should observe and take into account. Proper data analysis ensures the ability to anticipate trends and effectively manage the routine, including: 

Collect data on printer usage, such as printing patterns, number of printed pages, and types of documents. That allows the print provider to structure solutions, training programs, and guidelines that align with the customer’s expectations, such as print release requirements, policies, and quotas, among other possibilities. 

Based on this information, one can identify workflows and processes within a business. As a result, new functionalities align with the business routine, leading to cost reduction, including toner expenses, and increasing efficiency. In practice, these two points benefit the print provider and the customer. 

Information about the printing fleet also directly impacts the provider’s operation in terms of maintenance and monitoring. It becomes possible to be more efficient and proactive in identifying more severe events that could cause devices to cease operation. Preventive maintenance is cost-effective and ensures the operation of the printing fleet.

Writing codes and typing data code technology
Data analysis represents significant progress, and the print provider possesses the knowledge and expertise to harness the full potential of this technology and enhance print management.

Data analysis and print management also improve the identification and volume of consumed supplies, facilitating logistical planning for customized delivery to meet the specific needs of each printing fleet. 

Technology must be a print provider ally, enhancing customer relations by meeting individual needs. Therefore, a solution capable of optimizing print flows is essential to stand out in this market. 

Unlock the benefits of data investment and make the most of your printing fleet while improving customer relationships. Learn how NDD Print can contribute to your business strategy. 

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